Free Essays on Matin Luther King On God

When it comes to Dr. Martin Luther King Jr’s conception of God it is not something to be taken as a light matter. Dr. king was a very strong Christian. And he used God as his mentor. Every decision or thought that crossed King’s mind, involved the Lord, in one manner or another. God was not only his mentor but his commander as well. King used God to show him how to deal with the social problems that were haunting the United States of America through out the fifties and the beginning of the sixties. If you have ever read any of Dr. king’s speeches he is constantly referring to either God or scripture. So you can easily see that Dr. King had more then one goal is in his life, but the most important one, was to tell people about God. Not only did he want to teach people about God, but he also wanted to have peace between races. And by being a peaceful man and promoting peace between races he taught people about his personal conception with God. And last but n ot least he did this through his speeches and his sermons. In Dr. King’s I’ve been to the Mountaintop speech, he deeply speaks of his concern for humanity. I personally believe that Dr. King thought it to be a sin if you did not do something to change or help humanity. King knew deep down in his heart that America needed change and they needed it fast. Also in the, I’ve been to the Mountain top speech, King states, â€Å"It’s alright to talk about streets flowing with milk and honey, but God has commanded us to be concerned about the slums down here and his children who can’t eat three square meals a day†. Now if you notice, he uses the word commanded. By using this word King is trying to express his feelings and deep concern for humanity. Also it is obvious by stating this he expresses that he feels it is a sin against humanity not to be doing anything about the social problems that were plaguing the major cities in his day as well as ours. Secondly, in ... Free Essays on Matin Luther King On God Free Essays on Matin Luther King On God When it comes to Dr. Martin Luther King Jr’s conception of God it is not something to be taken as a light matter. Dr. king was a very strong Christian. And he used God as his mentor. Every decision or thought that crossed King’s mind, involved the Lord, in one manner or another. God was not only his mentor but his commander as well. King used God to show him how to deal with the social problems that were haunting the United States of America through out the fifties and the beginning of the sixties. If you have ever read any of Dr. king’s speeches he is constantly referring to either God or scripture. So you can easily see that Dr. King had more then one goal is in his life, but the most important one, was to tell people about God. Not only did he want to teach people about God, but he also wanted to have peace between races. And by being a peaceful man and promoting peace between races he taught people about his personal conception with God. And last but n ot least he did this through his speeches and his sermons. In Dr. King’s I’ve been to the Mountaintop speech, he deeply speaks of his concern for humanity. I personally believe that Dr. King thought it to be a sin if you did not do something to change or help humanity. King knew deep down in his heart that America needed change and they needed it fast. Also in the, I’ve been to the Mountain top speech, King states, â€Å"It’s alright to talk about streets flowing with milk and honey, but God has commanded us to be concerned about the slums down here and his children who can’t eat three square meals a day†. Now if you notice, he uses the word commanded. By using this word King is trying to express his feelings and deep concern for humanity. Also it is obvious by stating this he expresses that he feels it is a sin against humanity not to be doing anything about the social problems that were plaguing the major cities in his day as well as ours. Secondly, in ...

How to Answer “Can I Contact Your Current Employer”

How to Answer â€Å"Can I Contact Your Current Employer† If anyone asks where you were today, you were at a dentist’s appointment. Right? The vague â€Å"appointment,† always in the middle of the day, is a classic tactic for interviewing for new jobs while you’re still at your current one. You just put up your â€Å"out of office† message and hope no one notices that you’re awfully dressed up for a Wednesday. However, your slick cover story could be blown if the interviewing company contacts your current one. How does one avoid this potential explosion of awkwardness?Look, everyone understands that the sneaky interview is kind of the dirty little secret of the working world. Everyone does it at some point, in hopes of trading up their current position, or pursuing a new opportunity. That doesn’t mean you want your intentions broadcast across your current company- especially if you don’t get the new gig. Ideally, the interviewer will accept your list of non-current-boss references without que stion. But there’s a chance he or she might ask you the dreaded question: â€Å"Hey, do you mind if I contact your current employer?†DO understand that they’re not trying to double-cross you.No one is snitching†¦the person interviewing you merely wants to get a sense of what you’re like as a current employee. He or she knows it’s awkward, but it’s a valid question. After all, your current boss might know you’re interviewing for a variety of reasons (like your job is ending due to a layoff, your job is temporary, etc.)- so it certainly can’t hurt to ask.DON’T panic, and assume that everyone will soon know about your secret interview.It’s definitely okay to say that you’d like to keep your job search under wraps for now.DO have some current colleagues in mind that you could include as a reference.If you have a trusted coworker who has a clear sense of your abilities as an employee, but who can also be tr usted with a secret (and who has been told ahead of time that you’re on the hunt), then offer them as an alternative reference. That way, you can say to the interviewer that you’re not comfortable if she talks to your current boss yet, but that you have another reference at your current company whom she could talk to in the meantime.DON’T act cagey, like you have something to hide.Be up-front that you’re not comfortable offering up your current boss as a reference at this time. Emphasize that your available references are well aware of your abilities as an employee, and let the interviewer know that they’re happy to talk to him or her in the meantime.DO leave the door open for the future.After you say that you’re not comfortable with the interviewer talking with your current manager, make sure they know that it’s not a final â€Å"no.† Let him or her know that when the timing is right, you’d be open to them contacting yo ur current company.If all goes well, you can sneak back into your office with a spring in your step, and secure in the knowledge that your secret is safe for now.

Comparecontrast this world with our present world Essay

Comparecontrast this world with our present world - Essay Example The whole world on this earth is treated as a single World State. And a single Government, a Controller, governs this world. As we go through the novel, we realize that before writing this novel the author has made a thorough study of science and technology. The values, which we talk of today, are considered as obsolete or outdated in this new world. The people are divided into five classes, namely - Alpha, Beta, Gamma, Delta and Epsilons. The Alphas and Betas are supposed to be in authoritarian positions whereas Gammas, Deltas and Epsilons belong to the labor class. Those who follow the norms of the New World are considered as civilized people whereas those who do not believe or who do not abide by the rules or norms set by the New World are referred to as uncivilized or dirty people. Although the ideas are shocking, we are amused by the new concepts and it gives us a feeling as if we are in a wonderland. So it is contrary to our ideas of being civilized and uncivilized. In the very first chapter, we learn that humans in this world are not born naturally. They are created in laboratories. The World Controller has full control over the births of humans so as to combat the problem of growth in the population. Humans are considered to be mere products, which are produced according to the requirement of the Society. They are conditioned right from the stage when they are still babies. In our world it is the mother who takes cares of all the needs of her children. And once a child grows up, it is he who decides about his career and his future. That is why the students in the new world are shocked when Mr. Mond imitates an uncivilized woman breastfeeding and cuddling her kid. They are totally oblivious to the term 'Mother'. There is no such term as the word ' Family' and is perceived as something vulgar. This is something very absurd or totally contradictory to our ideas. In our world we just cannot imagine of such overpowering of Science and Technology over Nature. Humans in this world do not have the freedom to think independently. Children are taught to love their own caste and hate others. Also, it is the controller who decides which activities they should be engaged in. He explains his point by using the slogan, "Ending is better than mending". He opines that their involvement in useless activities will be a waste of time and will also hamper productivity. Another major shock comes when we see small children involved in an erotic play. Those who are hesitant are punished. In our world such things just cannot be thought of. Promiscuity is encouraged in the New World and anybody can have anyone whereas our World does not approve of it. It is termed as an offense and a person can also be punished for the same. The Controller informs students that the prehistoric books like Bible are banned because he feels that rebellion and sadness are the outcome of such books. Such sufferings have no place in the New World. Science helps humans to satisfy their urges. The sexual desires of humans are satisfied by 'feelies' and that too without the risk of having a baby. Women are compelled to take birth control pills to avoid pregnancy. The people living in this new world control their emotions by resorting to taking drug called Soma, under the influence of which a person's senses are benumbed. Our world does not approve of taking drugs and is considered to be a punishable offense. Resorting to drugs is also an act of cowardice

Historiographical Review Assignment Example | Topics and Well Written Essays - 1000 words

Historiographical Review - Assignment Example This paper will provide a historiography of the way US warfare has been impacted by the use of helicopters during the Vietnam War. When the United Sates engaged Vietnam in military combat in the 60s, the former was undoubtedly the most powerful in air combat in the entire world1. However, the general idea of bombing the enemy to stone-age could not work in this case as it had worked in other wars before. This was mainly because the nature of the war was much different from those of the past. One of the major differences in this case was the fact that there was no clear definition of the enemy as one side rolled and rumbled across the skies while the other tried to garner success from the ground. The events preceding the Vietnam War include the training of South Vietnamese by the US’ Military Assistance Advisory Group according to Bradley, Jayne, and Luu. This view is also held by Wiest and Barbier. Wiest and Barbier further state that this training was conducted in the 1960s s o that the region would have the capacity to defend itself in the event of attack by its neighbors some of whom were communists. The US Air Force in a show of might presented a number of powerful planes with which their trained Vietnamese soldiers in aerial techniques and tactics. The boundary between the original objective of the US and reconnaissance however began to blur in time as the US military personnel got onboard the planes as against the Viet Cong2. Later, attacks on American planes by communist forces began prompting President Johnson to issue an order for the bombing of the communist forces. The campaign dabbed Rolling Thunder which whose operations and commands came from Washington faced serious problems as decision making and flow of command was slow. This made the Viet Cong to escape attack every so often. The use of ware planes and fighter jets became real as the war ranged in earnest. One thing however that is evoked by the mention of the Vietnam war is the sound of whirling powerful helicopter blades. Both the United States and South Vietnam used helicopters and powerful weapons in combating the enemy3. Helicopters were literally engaged in every aspect of the war according to Centennialofflight and Bradley, Jayne, and Luu. While only hoping to sell 500 units of helicopters, Bell Incorporated managed to make a big catch by selling over 15000 units of the same4. Bell’s Huey was so powerful as to be a solution to several problems including rescuing downed military personnel and cargo according to Bradley, Jayne, and Luu. Huynh. In agreement with Bradley, Jayne, and Luu, Allen further states that the Helicopters were also used for ferrying ground troops to and from the battle front. The use of helicopters proved very reliable as the mobility of ground troops increased thereby improving the efficiency of the military significantly. Apart from being used or transportation, they were also equipped with heavy armament so as to serve as gun sh ips flying over targets and destroying them with significant ease according to Heath and Everett. This kind of operation ended up being a great relief to the ground troops. In 1975, North Vietnam conquered in a couple of months South Vietnam. The US with the use of only about 70 military helicopters evacuated over 8000 individuals from Saigon in just about 18 hours5. This event has been recorded in

The Coca-Cola Company Essay Example for Free

The Coca-Cola Company Essay The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. The company and bottling partners are dedicated to the 2020 Vision, a roadmap for doubling system revenues this decade, focused on five key areas—profit, people, portfolio, partners and planet. Vision It represents what they need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy peoples desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization. Living their Values Their values serve as a compass for their actions and describe how they behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, its up to me Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do, we do well Focus on the Market Focus on needs of their consumers, customers and franchise partners Get out into the market and listen, observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes what worked and what didn’t Be the Brand Inspire creativity, passion, optimism and fun FOCUS ON CONSUMER Responding to consumers` needs with innovation Consumer needs and demands are constantly evolving throughout markets. In order to remain relevant to their consumers they establish clear category and brand priorities and define focused objectives. They drive innovation by continuously building on their strong family of brands and introducing new flavors and packages in specific markets. Part of their innovation process,  they are launching existing brands in new markets and re-launching or reinvigorating existing brands where appropriate. In many of the markets where adults are a growing segment of consumer base, they have launched several product innovations to ensure they meet their expectations and their increased interest in reducing their sugar and calorie intake. In 2008, they launched Coca-Cola Zero, a full-flavor no calorie Coca-Cola beverage highly popular among adult consumers, which is available in 20 out of 28 markets. They have progressively reformulated Fanta, Sprite and Nestea so they now contain up to 30% fewer calories than in 2010. This has been a gradual process to enable the consumers to adjust to the reduced sugar content. The average calorie content of beverages is now 31Kcal/100ml, representing a 16% decrease since 2011 and supporting their commitment to promoting healthy lifestyles. They are also innovating in the use of natural sweeteners, Stevia, a plant-based extract that has zero calories. In 2012, they launched Sprite with Stevia in Switzerland, and it’s mainly used in Nestea range available in 12 markets. Nutritional labelling information Key nutritional information is on front-of-pack labels of bottles and cans. In Europe, they have pioneered the use of Guideline Daily Amounts (GDAs) on front-of-pack labels since 2009. These show calorie, sugar, fat, saturated fat and salt content in absolute values and as a percentage of daily intake. These are reported per serving and as a proportion of a healthy diet, the most important piece of information needed to control weight. Additionally, no- and low-calorie beverages are clearly labelled on front-of-pack, so that consumers can identify them more easily. In 2012, they were one of 12 companies that signed up to the new EU Regulation on Food Information to Consumers, a voluntary framework for labeling of Guidelines Daily Amounts. Making packaging more sustainable While the content and origin of products are the basis, their packaging in a range of sizes and material types is also vital in meeting consumer needs. Packaging comprises an average of 22% of the cost of goods sold, a percentage they aim to reduce through minimizing raw materials used. They focus in particular on reducing the amount of packaging, known as light-weighting and on increasing the recycled and renewable content of  cans and bottles. They also work with suppliers to increase the recycled content of packages as using recycled instead of virgin material reduces the carbon footprint of packages. Recycling of metal and glass is already well established, with recycled content accounting for around half of the material in cans and bottles. Their focus is on the recycled content of our PET bottles. In 2013, their use of recycled PET rose by 23%. They also use refillable packaging, equating to 10% of volume. As well as recycled content, The Coca-Cola Company advances plant-based packaging innovation for the Coca-Cola System. For example, a plant-based PET – Plantbottleâ„ ¢ – developed by The Coca-Cola Company, was the first fully recyclable PET bottle made with up to 30% plant-based material( the bottle of Dorna in Romania). Marketplace execution Five core principles: Availability means placing the range of products within easy reach of consumers in the right package, in the right location, at the right time. Affordability means offering a wide variety of desirable, premium quality products, in packages appropriate for the occasion, at the right price. Acceptability means supplying an extensive and growing range of products that meet the highest quality standards in each country, enhancing their acceptability to consumers. Activation means motivating consumers to choose their products by improving product availability and attractiveness at the point of purchase and by building brand strength in their local markets. Attitude is about the way sales representatives and their people behave every day in their interactions with customers ensuring that they meet their needs with an objective to become the preferred supplier of choice. Customer care centers They established customer care centres that provide a single and efficient point of contact between the customers and themselves leading to improved satisfaction scores. To track the overall performance, they have employed the independent external organization GfK to provide a measure of customer satisfaction across markets. Hellenic Good Morning Meetings The ‘Hellenic Good Morning!’’ meetings enhance execution in the marketplace  whereby the sales force teams in each country meet on a daily basis, set key targets for each day, review results from the previous day and reward best performers. Marketing and merchandising They develop strong relationships with customers by focusing on execution of customer marketing promotions and merchandising at the point of sale. They support it by conducting regular customer satisfaction surveys and by developing innovative materials for retail sales activation, including new racks, point-of-sale visuals and sales aids for customers. They also conduct market analyses to better understand unique shoppers and purchase occasions in different trade channels. This information is used to develop all of non-alcoholic ready-to drink beverage categories at every point of sale. They sponsor significant sporting, cultural and community activities across all countries. They seek to integrate consumer marketing and sponsorship activities with retail promotions. In conjunction with the global sponsorship of the Olympic Games by The Coca-Cola Company, which dates back to 1928, they engage in a range of promotions. The Coca-Cola Company’s association with international sporting events such as the Olympics, the Football European Cup and the Football World Cup also enables them to realize significant benefits from the unique marketing opportunities of some of the largest and most prestigious sporting events in the world. PERPETUAL INNOVATION Joe Tripodi, Chief Marketing and Commercial Officer of The Coca-Cola Company laid out his company approach to brand reinvention and the strategy it adopted to winning over â€Å"Millennials†, those crucial consumers born between the early 1980s and the early 2000s. Millennials are digital natives, having been born into a world dominated by the Internet. According to Tripodi, â€Å"They expect unlimited choice, personalized and delivered through multiple channels at maximum speed.† Millennials are striving to change their world to align with a new set of values. In this new world order the spark of an idea can ignite a flame across an entire region in seconds, thanks to modern technology. The individual has incredible power to sway opinion, start a movement, and even topple governments. The key to any brand staying relevant  is to constantly innovate and evolve by being nimble and progressive, and to share the same values that Millennials respect. There are 5 specific areas where Coke is focusing on innovation: Packaging, Partnerships, Products Equipment, Consumer Provocations, and Cultural Leadership. Innovation at Coca-Cola means that good ideas and best practices can be scaled globally and can travel. This is not easy in a huge multinational corporation, with a market cap of $175 billion, but it is possible. Creativity, asserts Tripodi, is essential to drive innovation, as is courage, risk taking, and reinvention. This is not limited just to how Coke goes to market. It means having to reinvent the company and the way it’s it is structured and networked internally and externally. â€Å"It is our ability to adapt, to participate in, and even lead in culture, that will allow us to achieve our business goals†, he says. And those business goals are extraordinarily ambitious. Coke’s goal, known as its 2020 Vision, is to double its business by the end of the decade or, in other words, to double what it took 125 years to create! 1. Packaging For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The contour-shaped Coca-Cola bottle will be 100 years old in 2015. Its shape is iconic, and totally synonymous with the brand. Coke has experimented, and had success, with a variety of packaging innovations over the years, but when sales and brand equity suddenly declined in Australia a couple of years ago, Coke needed to find relevance with Millennials. The solution was an ingenious, if risky, packaging idea: Customizable packaging by replacing the â€Å"Coke† branding with Australia’s most popular Teen first names. Instead of a â€Å"Coke† you could order and drink a â€Å"Mike†, â€Å"Dave† or â€Å"Suzy.† This was hugely successful Down Under: Sales spiked, with an incredible amount of social media impressions and expressions. Customized packaging has now been activated in 30 countries so far. In Japan, where customizing packaging by names could not be done, Coke found another ingenious way to deliver the idea. It partnered with Sony so its customers could download free songs that were tied to their birth year. 2. Partnerships Coke looks at its partners as co-creators of its Portfolio of Innovation. It  dynamically manages the partnerships as assets and Tripodi emphatically states, â€Å"We’re better and stronger with the capabilities of our partners.† 3. Products equipment Critical to Coke’s future is keeping its pipeline full. This past year it introduced over 500 new beverage products around the world. One exciting innovation is the FreeStyle machine, a new generation of fountain dispenser. Offering over 100 products, it enables any kind of flavor mix, creating new and unique flavor combinations. It’s a big shift: out of manufacturing and into equipment innovation to enable consumer co-creation and customization. The individualized consumer experience with the products is a key Millennial expectation. A new mobile app lets consumers save all their blends, so any Freestyle machine will know their favorite flavor combo. Data based on user feedback on the Freestyle, combined with technical monitoring which provides Coke with insight on product, consumer engagement and new dispenser opportunities. It is real-time consumer co-creation with the potential to develop completely new markets for the company. 4. Consumer provocations Part of Coke’s engagement strategy, he explains, is to move away from being a brand that promotes happiness, to a brand that provokes happiness. The heart of Coke’s engagement program is social platforms that provokes experiences through stories that are sufficiently powerful and share worthy to fuel conversations with many. 5. Cultural leadership As the most recognized brand in the world, it is a known fact that Coke has a position in the global cultural consciousness. To stay relevant in a marketplace that is being reordered by Millennials, it has to engage itself in active conversations with this generation. And sometimes those conversations can be awkward, but they are important to take on. Like, for example, the subject of obesity. To that end, Coke has developed what they have termed a 360 degree Engagement Plan, that includes low and no calorie beverages, transparent nutrition information, inspiring well-being and encouraging people to get active and moving by supporting physical activity programs, together with a commitment of not advertising to children under the age of 12. The manager warns that marketers should not be seduced by  technology alone. Without creativity, a strong story, one can’t make a strong connection. Using all of the tools of innovation and storytelling gives Coke the opportunity to spread their brand of happiness around the world and stay relevant. MARKETING MIX Segmentation Market segmentation is the process of portioning market into groups of potential customers with similar needs and/or characteristics who are likely to exhibit similar purchase behavior. Objective of such a process is to analyze and understand market, identify opportunities and use or develop competitive edge to capitalize on those opportunities. The Coca Cola Company segments the customers based on the following criteria: Geographic segmentation: Coca Cola has segmented the worldwide market on the basis of geographies. There are various divisions created for major regions of the world and heads of each division report to the parent company. Lot of autonomy is given to each division to run the operations. Place of consumption: Coca Cola segments the market on the basis of the place of consumption of the beverage. Most of consumption takes place on premises such as bars, restaurants, cinemas etc, while the rest takes place in homes. Product type: Coca Cola segments the market on the basis of the type of products bought by customers. The market is divided into Cola products and non cola products. Cola products currently provide majority of the revenues, but the proportion of non cola products is increasing. Demographics: The segmentation is done on the basis of age, as well as income. Targeting Coca Cola targets different segments with different ads. Primary market is represented by young people, aged between 12 and 25 years old, with people from 25-40 comprising the secondary market. Cola products are targeted towards people who want strong flavor, while Diet Coke and its variants are targeted towards the sub segment that is health conscious. The health conscious segment of the market is targeted also by the non cola beverages. Some of the products, such as Sprite, specifically target teens and college students, while others, such as Limca, target young working population. Positioning Coca Cola positions its products as refreshing and thirst quenching. The products are said to bring joy: Open Happiness. The products are associated with having a good time with friends and family and enjoying everyday life. They are also marketed as consistent and of high quality. ROMANIAN MARKET Coca-Cola HBC Romania is the biggest company in the non-alcoholic beverage industry in the country and is a franchised bottler of The Coca-Cola Company. Coca-Cola HBC Romania (410 billion Euro turnover in 2013) started operations in Romania in 1991 and now it employs 1,700 people. They operate three bottling plants across the country and channel products through 14 warehouses and distribution centers. The product portfolio consists of: leading brands Coca-Cola, Fanta and Sprite local brands such as the natural mineral waters: Dorna, Dorna Izvorul Alb, Poiana Negri brands licensed by other companies, such as Nestea and Illy. ADVERTISING Share a Coca-Cola campaign For the 1st time in brand’s history, Coca-Cola offered its logo to its consumers and told them to surprise the loved ones offering them a Coca-Cola bottle with their own name on it. The campaign was firstly launched in Australia in 2011 with the purpose to bring back the consumers` interest. The result was a 7% increase in the consumption among young people. From that moment on, the campaign expanded in more than 80 countries. The idea proved to be very successful on the Romanian market too, where it was launched in 2013. Andrei, Ana or Maria had their own Coca-Cola bottles because during that period, the most popular 150 Romanian names replaced the known brand logo. Also, Coca-Cola let its consumers share with friends also, with â€Å"Share a Coca-Cola with a gamer† or â€Å"Share a Coca-Cola with a biker†. The cans and bottles of Coca-Cola also included a series of other words used to define someone like â€Å"lover†, â€Å"your half†, â€Å"the sexy girl†, â€Å"VIP†, â€Å"Diva†, ‘Star† and so on. Say it with a song campaign The idea of having your bottle personalized was continued in 2014 through music. During summer, the Coca-Cola logo was accompanied by the lyrics of  famous songs. Besides lyrics, the bottles had on their labels a QR code, which could be scanned, allowing the consumers to listen to a fragment of the chosen song, before sending it to friends. Moreover, the initiative encompassed a smartphone application through which the consumers could make new friends by identifying people with the same musical preferences in their proximity. Banner Duet Campaign Launched in July 2013, Coca-Cola Banner Duet Campaign is one of the most innovative digital campaigns of last year: the campaign offered users the opportunity to record a personalized digital duet with Adi Despot, the famous lead singer of „Vita de Vie† rock band. In banners across the web, the musician invited the users to call him using their phones. Once they call the number shown, the banner recognizes the call, Adi answered and offered to sing the famous song Praf de Stele together in a duet with him. Adi sang in the banner and the users used their phone as the microphone, and all the singing voices were recorded as a personal duet with him. Besides being part of a unique experience, the users had the chance to win tickets to one of the most important music events in Romania BESTFEST and a meet and greet with the artist. In the 2nd stage of the campaign, all the participates that recorded duets with Adi, were rewarded for the effort: Best voices got a personal YouTube video of their duets On MTV, voices of the recorded users were integrated in the official clip of Praf de Stele At B`ESTFEST, Adi Despot shared the stage with all the voices recorded, and played them as his chorus connecting his fans from digital to the ones from the event. Let`s eat together campaign (2013) The beverage brand combined live tweets with pre-recorded spots in an effort to help people rediscover the happiness of eating meals together. In fact, a whopping 60% of Romanians do not eat meals together, instead opting to live a solitary culinary life in front of their TV sets. Coca-Cola Romania enlisted MRM Worldwide to help Romanians rediscover the happiness of sharing a meal together, of course in hope of associating it with a Coke. They ran a typical ad showing family and friends coming together with the help of  Coca-Cola. However, unlike any other spot ever created, this one integrated live tweets on national television. At the bottom of the ad, there was a text bar that hosted tweets from fans featuring the hashtag #LetsEatTogether. MRM live-edited the tweets as they flowed in and chose up to seven tweets to show each time the ad was played. Most of the tweets were addressed to specific people, with friends inviting friends to have a meal together and enjoy each other’s company. As a result, Coke’s Twitter base in Romania increased 15% and the ad garnered over 1 million social media impressions. Placing live Twitter mentions into a pre-recorded ad presents an incredibly innovative way to combine traditional advertising formats with today’s social media, and proves that you can really invite someone over for a meal through your TV. Radar for good App Campaign (2014) As part of the Crazy for Good initiative, a global project dedicated to people doing good for random strangers, Coca-Cola Romania via MRM Bucharest created Radar For Good, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. The app shows you where, near you, you can do something good at the moment. This is a good use of locational data for a specific cause. A spokesperson at McCann lets us know: The campaign generated much buzz in Romania, converted over 21.000 volunteers. Also, over 130 NGOs enrolled their causes in â€Å"Radar for Good† and reported an increase in volunteering numbers to up to 50%. CORPORATE SOCIAL RESPONSABILITY Improving water efficiency In their bottling plants, they closely monitor water sources, minimizing the amount of water they withdraw. By incorporating water saving technologies in their production lines, they have managed to improve the efficiency with which they use water. For example, in Romania two new technologies have been implemented in recent years: †¢ dry lubrication technology eliminates substantial water consumption as gel instead of water moves the beverages along the conveyors on their PET production lines †¢ ionized air technology washes PET bottles, instead of water. Working in partnership â€Å"The Green Danube† is their most longstanding partnership. Together with the  International Commission for the Protection of the Danube River, they conduct conservation and awareness-raising activities in Romania and nine other countries lying in the river basin. These include annual Danube Day celebrations, which see the participation of tens/hundreds of thousands of people. In 2008 and 2009, â€Å"Tasuleasa Social† and â€Å"Mai Mult Verde† organizations conducted a large-scale reforestation event in Vatra Dornei and a cleanup of the Siret riverbanks from Vatra Dornei to Galati, including nine cities. At the same time, 200 children from 65 high schools in the area participated in multiple training sessions on volunteering and civic responsibility, leadership, project management, survival skills and first aid. 250 training hours were made possible thanks to volunteer specialists and public figures such as Marcel Iures, Ada Milea and Catalin Stefanescu. SMURD, Romania’s Mobile Emergency Service for Resuscitation and Extrication, joined the program and offered first aid and survival trainings, alongside the volunteers at the Siret river banks clean up. An additional 2,500 teens participated. As part of the â€Å"Adopt a river from its spring to its mouth† (Golden Award at European CSR Awards 2013), water protection and conservation platform, they set up a â€Å"Water Educational Center† in one of their former plants in Dorna Candrenilor. Here local teenagers can learn about biodiversity, pollution and ways to address it, responsible tourism, best practices in volunteering. The project was carried out in partnership with the Romanian Ministry of Environment and Forests, Calimani National Park and Tasuleasa Social organization. At the center and through a series of other educational and ecological campaigns developed over time in Dorna Candrenilor, they are contributing to the long-term protection and conservation of natural riches and water resources in the area where their mineral waters spring. The results of the â€Å"Adopt a river from its spring to its mouth† integrated program, from north of the country, where they bottle the mineral waters to the Danube Delta are: 32,500 trees planted, 70 tonnes of waste collected, 2.5 million euros accessed by local authorities for sewage system and filtering stations for Dorna inhabitants, adopting a law for forbidding the industrial fishing, adopting the urbanism plan in Danube Delta. Energy and climate protection They are accelerating their efforts in the parts of the business that use the most energy: the bottling plants, fleet and cold drink equipment. In bottling plants, they are building combined heat and power units. They are also expanding energy-savings programs. In their fleet, they are exploring and expanding the use of hybrid vehicles and alternative fuels. They are also changing driver behavior with the Safe and Eco-Driving program. Their new energy-efficient cold drink equipment emits up 50% less CO2 emissions than 2004. Packaging and recycling They are working to reduce the environmental impacts of their packaging at every stage of its lifecycle. The integrated approach includes: Reducing the amount of packaging they use Increasing recycled content Promoting recycling and recovery Sport and physical activity Approximately 1,900 people actively participate in their sports and fitness activities each year: The Red Bike contest and tour. Promoting the Active Lifestyle principles is one of the many ways Coca-Cola HBC in Romania brings together its two major commitments: towards people and towards the environment. â€Å"Go green with the Red Bike!† was an event whose concept was launched by Coca-Cola HBC Romania and Green Revolution under the patronage of Bucharest City Hall and the Romanian Cycling Federation. The main objective of this program is to encourage Bucharest’s citizens to adopt a healthy lifestyle. For the second consecutive year, over 1,200 Bucharest citizens have gathered in Izvor Park to take part in the biggest cycling tour for amateurs, the â€Å"Red Bike†. CONCLUSIONS Coca-Cola†¦More than a Product? In fact, it’s not just about the product any more. It’s about stories, memories, associations, and human connections (although of course, these connections would have been very carefully and deliberately engineered by talented marketers over many years and countless board meetings). This is something that Coca-Cola have been the masters of for over 100 years. Even if you duplicated the entire Coca-Cola production process and produced a drink that tastes identical, (or better for that matter!), you could not duplicate the memories people have of the brand, and therefore their connection to it. The secret recipe of Coca-Cola may no longer be secret. It may not even be unique any more. But the memories associated with the brand are, and that is what makes the brand so much more valuable than other colas. Tangible and intangible assets combine to create financial brand equity. This equity is derived from people’s willingness to pay a premium for the brand and an unwillingness to accept substitutes. Like the Tiffany bracelet, people would rather pay more for the recognized brand due to the (deliberately engineered) feelings and identity they associate with it, which have been nurtured by the company over many years. Coca-Cola’s marketing strategy has always been to associate happiness, positivity and the good life with their products, from 1906’s rather officious and puritanical ‘The National Temperance Beverage’ slogan, to 1971’s slightly more idealistic ‘I’d like to buy the world a Coke’, which despite not actually being the official slogan, became so successful that it’s still remembered fondly to this day. Their secret is the focus on: stories, memories, connections, events, positive associations, positive experiences. Without these, a brand will forever remain just one of many options. Coca-Cola have a history of fascinating the public with their marketing campaigns. Except Coca Cola don’t call marketing campaigns ‘marketing campaigns’, rather a â€Å"system wide collaborative effort to engage with consumers in a meaningful and effective way†. An example of this attempt to increase the romantic associations with the brand is the recent ‘Share a Coke’ campaign. This was an attempt to create positive connections between people with Coke at the center that according to their figures created an increase in volume of sales, household penetration and brand love scores. Having such a dominant brand that it eclipses any other in general conversation and becomes synonymous with that particular product provides the strongest possible competitive advantage and is the holy grail of brand equity.

Homelessness Is Not An Option Essay -- essays research papers fc

Research Paper Homelessness Is Not An Option We see them as a crowd, a collective entity; we call them the homeless, as if that defines who they are, but we neglect to add the unspoken word in that title: people. People whom with social disabilities or financial problems usually will be abandoned by the society and become homelessness along the streets.  ¡Ã‚ §During the past year, over two million men, women, and children, or nearly one percent of the US population, were homeless. ¡Ã‚ ¨ (The National Law Center) The growing homeless population is a factor that shows people are suffering unexpected financial problems and struggling in maintaining their life basis. Typically, people have the impressions that homeless people are sloppy, lazy, and irresponsible; however, the truth may be shocked because there are many people who have jobs and non-habitual to drug or alcoholics still remain homeless.  ¡Ã‚ §It is a tragic aspect of our culture that homeless people, in addition to suffering from the hardship of their condition, are subjected to alienation and discrimination by mainstream society. It is even more tragic that alienation and discrimination often spring from incorrect myths and stereotypes which surround homelessness. ¡Ã‚ ¨(The National Law Center) Homelessness results from a complex set of circumstances that require people to choose between food, shelter, and other basic needs. Once the choices are limited which means people can no longer obtain what they need often result in hom...

The Effects of Drinking Behavior on College Students

The Effects of Drinking Behavior on College Students’ Academic Performance Abstract This study investigated the relationship between college students’ academic performance and their drinking behaviors. It was hypothesized that higher alcohol intake levels would be related to lower GPA. In the experiment, 28 Psychology students took an online survey which examined their level of alcohol intake in reference to their current grades. Current grades were measured by GPA and alcohol intake was based upon self-reported drinking frequency.Previous research supports the idea that poor academic performance is related to high alcohol intake. Background research supports the proposed hypothesis; however, the results found that alcohol intake had no significant relationship with academic performance. The Effects of Drinking Behavior on College Students’ Academic Performance One who attends a college or university will at some point engage in the consumption of alcohol. It can be viewed as the college life, which is becoming a major issue on campuses.This is an issue because it is our country’s responsibility to ensure that undergraduate studies encourage increase knowledge and not discourage it. The environment of school in general may be too relaxed and peer behavior and pressures contribute to behavior that may be detrimental to one’s college career. Undergraduate studies should be a gateway to even higher learning and not a hindrance. The growing concern about this issue can be gauged by the national new media coverage of heavy drinking.Recent developments in government, higher education, and the public health community have led to greater public awareness and policies to address the problem (Lewis, 2005). It has been found that students; who participated in binge drinking drank or had a hangover more than once a week and had lower grade point averages (Taylor, Johnson, Voas & Turrisi, 2006). In addition, it was noted that most students who did not enjoy learning or attending class; consumed alcohol at least once a month (Taylor, Johnson, Voas & Turrisi, 2006).Previous research has supported the hypothesis that higher alcohol intake is correlated with poor academic support. This study is unique because I wanted to see if this was true on a smaller scale. I decided to conduct a study at Old Dominion University using a sample of Psychology students. Though it has been found that poor academic performance is related to large alcohol consumption, I wanted to explore this finding on the campus of Old Dominion. Several studies have examined the effect of drinking behaviors and how they may be detrimental to college academic life.A national survey of nearly 37,000 students at 66 four-year institutions revealed a strong negative relationship between alcohol consumption and grades. Students with an A average consumed a little more than three drink per week, B students had almost five drinks, C students more than six, and D or F students reported nine drinks (Taylor, Johnson, Voas & Turrisi, 2006) Vaisman-Tzachor, R. , & Lai, J. (2008). According to the results of the research conducted, these students were unable to maintain higher GPAs because of the amount of regular alcohol consumption.In the current study, we explored the relationship between drinking behavior and academic performance. It was hypothesized that students who participated in drinking activities on a regular basis would not receive satisfactory grades. Participants were asked to complete an online survey that was administered via www. surveygizmo. com. Each participant was expected to answer truthfully to each question in order to determine the amount of alcohol usage in relation to their academic performance.In study conducted by Croom and colleagues, it was found that prior knowledge regarding alcohol was not found to have a significant effect on alcohol related behaviors. In this study the control group, college freshman, were giv en a survey and knowledge test during the summer prior to the start of college. The experimental group received the survey in addition to an online course, and final exam (Croom et al. , 2009). In another study, it was found that a positive correlation existed between personality and alcohol use.Personality characteristics that were considered included: openness, agreeableness, conscientiousness, and neuroticism. In addition, the study also found that there was a negative relationship between alcohol use and grade point average. As alcohol use increased the grade point averages of student’s decreased (Musgrave, Bromley, & Dalley, 1997). A study by Robert Crosnoe found that alcohol use increased with the failure of a course. Course failure was a greater predictor of alcohol use then was alcohol use a predictor of later course failure (Crosnoe, 2006). Method ParticipantsTwenty-seven Psychology students from Old Dominion University participated in this study. Participants were a warded extra credit for their participation. Materials A self-developed survey was used to study continuous drinking behavior and to monitor how much one drinks in comparison to his/her current academic achievement. The goal of the measure of the study was to determine the relationship between regular alcohol consumption and academic performance. The measure of the relationship was based upon the survey containing questions such as, â€Å"Have you ever had a hangover? † and â€Å"Do you enjoy learning? The survey was administered through online survey host website www. surveygizmo. com. The goal was to ask students indirectly about alcohol consumption in relation to their grades without telling them exactly what the survey was about. Alcohol intake was measured by the self-reported amount of drinks and drinking frequency. There were 19 questions altogether. Most questions were based upon a one to five scale, with one being the least in agreement and five being the most in ag reement. Some questions required yes or no responses and others had fill-in-the-blank options.Some of the ideas that I wanted the participants to explore were their true drinking behaviors, frequencies, and habits. I wanted to present the questions in such a way that the participant would voluntarily describe their habits without holding anything back. My overall goal was to observe through answers the amount of alcohol consumption in respect to grades. Asking about attitudes toward school and eventually progressing to actual grade representation, allowed me to compare alcohol usage to behavior toward school.Everything regarding school including but not limited to attitude toward it, grades while attending college, and immediate past test score should have either been parallel with consumption or negatively correlated. Procedure Each participant was responsible for taking a 19 question survey. The survey’s overall level of difficulty was easy. It did not require anyone to par ticipate longer than 5 minutes. They were asked a series of multiple choice and fill in the blank answers. Each participant was expected to answer truthfully. All 28 students were required to answer each question because it was mandatory.Before participation began everyone had to consent to participation, and afterward everyone was thanked and given extra credit by the participating professor. Results A Pearson’s Product-Moment correlation was used to determine the relationship between current grades (M = 3. 44) and drinking frequency (M = 3. 07). Results of this analysis showed that there was not a significant relationship between the two variables (r = . 11, p>05). Discussion The research conducted has verified the null hypothesis which concluded drinking does not have negative effect on academics.Most students who willingly participated in the survey responded that drinking at a high frequency or binged drinking did not adversely affect their grades. These findings are con trary to most acceptable research on alcohol being a negative correlate of academic failure. A survey was administered with questions requiring honesty about drinking habitats and academic performance. Questions were related directly to the topic and others were field questions. Mandatory questions were asked such as GPA and alcohol consumption on a monthly or daily basis. These key questions played a vital role in the outcome of the study.In the hypothesis it was proposed that drinking would have a negative effect on academics. In previous research, the correlation of drinking and class attendance had been shown to be to be within the realms of the stated hypothesis. When students consume alcohol it was related to negative academic performance. However, the outcome of the survey resulted in information that was quite opposite to the research conducted in the given survey. According to the survey used in the current study, there was no significant relationship between alcohol consum ption and acquired GPA.Most students who willingly participated in the survey responded that drinking at a high frequency or binge drinking did not adversely affect their grades. These findings are contrary to most acceptable research on alcohol being a negative correlate of academic failure. Previous research showed that students at four year collegiate universities are likely to consume alcohol. A national survey of 37,000 students at sixty-six four year institutions hypothesized that there would be a strong negative relationship between alcohol consumption and grades.In this study, students were asked to report drinking behaviors, and reported a significant amount of alcohol use. The study found that there was no significant relationship between alcohol use and grades (Jackson, 2006). This conclusion is similar to that of McAloon (1994), that higher levels of drinking were correlated with negative consequences, such as high rates of reported hangovers, driving under the influence , nausea or vomiting, suicide risk, and sexual assault. There was no significant relationship between drinking frequency and academic performance and one of the major confounds of this study was the sample itself.There were a plethora of issues surrounding the sample’s size and characteristics which could have led to results that turned out to be opposite of the hypothesis and previous background research studies that supported the hypothesis. There were only 28 participants in the study. There was not much diversity regarding the students’ demography. These 28 students were not randomly selected; rather, they were students working for the incentive of extra credit in the same class. It is very important to have diversity perspective in data because data can cover a wide variety of subjects.Diversity-centered research addresses different ethnicity, culture, sexuality, gender, age, disability, or a wide range of other perspectives (Lumby & Morrison, 2010). Information s uch as this would lead the average researcher to wonder if the results were skewed because of the lack of participation and the lack of diversity among the participants. Considering the idea that only observing one group of individuals (psychology majors) may distort results is enough to say that the results could have been different.Not having any participants outside of the major, with one exception, could lead one to believe that maybe Psychology students are just different. Maybe they are the exception to all of the previous background research. An assumption such as this could be considered a bit absurd, but there would be no way to assume anything contrary to this belief. The study did not include many others outside of the major. It would be safe to conclude that either Psychology students are the exception, or the researcher should have examined more students outside of the major to verify that this is no exception.Previous research suggests that alcohol and academia have a negative correlation. For example, college students who participated in the research study conducted by researchers in the Southwestern region of the United States found this statement and accurate depiction of the correlation between alcohol and academia. The study conducted found that most students who engaged in the consumption of alcohol had poor reflections when their grades were assessed and a high number engaged in drinking because of the collateral effects of having close people also engaging in this behavior. Hagman, Cohn, Noel, & Clifford, 2010). When there is a study performed that is disproving the above, it is important to make sure that there is no room for error or doubt. Examining only Psychology students and one Criminal Justice student was a large mistake. All but five of the participants were college seniors, and the remaining participants were fellow upperclassmen. Classification does not define level of maturation; however, it is possible that since the particip ants of this study were all upperclassmen they may be able to correctly conduct themselves in a manner that is not harmful to their everyday lives.Drinking frequency may have a larger effect on someone who is less mature about it and not willing to drink responsibly (Crosnoe, 2006). Lack of diversity among classification combined with participants’ ages being above the age of 21, contribute to the possibility that both may play a role in the idea that academic performance may not be in jeopardy due to alcohol intake after a certain point in life. Self-Report was also another major limitation of the study. As a researcher, no one should rely solely on the self-report of those participating in their study because level of accuracy is key.For instance, in the study done by a handful of researchers was conducted on the premises that students would be honest about their drinking habits when they enrolled in an alcohol awareness and preparation course. They discovered that most wer e not truthful and results were skewed and unreliable (Lewis, Marchell, Lesser, Reyna, & Kubicki-Bedford, 2009). One cannot assume that a person will not lie, forget, or make up what they need or want a researcher to believe. Unfortunately, the deception of the study was probably not enough to fool people into admitting exactly what their current rades were. Based upon previous research administered by Musgrave-Marquart, Bromley, and Daley (1997) it is unlikely to have â€Å"mostly A’s† and be intoxicated at least 3 times a week. The institution restriction and topic of discussion also served as confounds within the study. The use of only students from Old Dominion University from one specific classroom was a barrier to the results needed to prove the hypothesis. The topic of discussion can also be considered a sort of taboo. No one really wants to admit that they drink alcohol on a level that is not socially acceptable.Who really wants to say, â€Å"I’m an alc oholic. †? Not too many people are comfortable admitting that they are alcoholics to their selves, let alone complete strangers. At times, the topic can be difficult to speak about, and this could be a contribution to the results not being up to par with past research. Those who identified themselves as having a high tolerance for alcohol and abnormally frequent drinking behaviors still did not idenitfy themselves as alcoholics. These individuals skewed the survey and  showed that they could not  admit to what society thinks of as unacceptable (2003).Finally, the content of measure of the study made it more difficult to find results parallel to the hypothesis. One of the larger confounds of the study was gathering information through a self-reported survey only. My determinant was a 19 question survey with questions that were not of good quality. Some of the questions were too definitive and did not leave room for individuality. Sometimes it can be harder for a person to i dentify with such specific categories if there is room for another category that is not listed.Results become an issue when a question from the content of measure (the survey) is mandatory but does not necessarily fully apply to the participant. If a participant happens to fall in between two options such as drinking once a week or more than three times a week, but the option is not available, that person will be forced to answer to the best of their ability instead of with the whole truth. This person may drink twice a week but because that is not an option, they will report drinking more or less than they actually do according to the study offering skewed results.The study cannot fulfill its true objective because of the lack of quality within the questions. This source explains how social drinking can turn into a lifestyle and the longitudinal survey collected data on drinking from August 2004 through November 2007. The longitudinal survey data that was collected can cover a larg e amount of data versus short-term data (Fromme, Wertherill, & Neal, 2010). For future directions, I would suggest that anyone conducting a study that is related to the relationship between alcohol and academic performance use a study that is longitudinal for the desired results to prove such a hypothesis.Most of the background research on this particular study has been performed over long periods of time with many diverse groups. There should be a more diverse sample with people attempting to find accurate results about such a topic. Different forms of administration would most certainly help researchers with correct findings. Researchers could use interviews, assessments, or even an evaluation to gather information about Researchers must not restrict themselves to only one form of administration of their tests. There are other ways to gather personal information in an ethical manner.Instead of using a survey to cover all of the information, maybe researchers could use a questionna ire that screens alcohol usage only and then ask students to submit their grades. The questions that were asked were very vague and broad. For example, â€Å"What are your currents grades like? † could have been more useful if the options were more specific instead of â€Å"Mostly A’s† or â€Å"Mostly B’s†. A future researcher should focus on the questions’ style content and quality vs. quantity. I would also suggest that when conducting such a study in the future that there is a better measure of honesty.A researcher could find an ethical way to verify grades such as report cards or a transcript. There are many ways to verify concrete information such as current grades. Progress reports or past report cards (if applicable) can be considered verification of some of the answers provided in such a study. The benefit of using a progress report or a transcript to report concrete information is that there is no room for error report. It could als o increase the willingness to report truthful drinking behavior if the participant is not asked any questions about their personal performance and personal lifestyle simultaneously.The most important thing that should be considered if this study were to be repeated would be the content of measure. Accurate research results often require more than one content of measure. One cannot possibly know all there is to discover about a relationship between two factors if there is only one definitive determining factor. It would be beneficial for there to be more than one way to find out information. More specific questions and verified responses should be created for participants and researchers alike to ensure that the most accurate results are produced.In this study the relationship between alcohol intake and academic performance was measured by administration of a survey which asked about whether or not drinking habits had any significant behavior on academic performance. The survey asked questions about students’ typical drinking behavior and current and cumulative grades to define the relationship between the two. It was expected that we would find patterns for people who drink more to have lower grades, and the people who drank less were expected to have higher grades.The results found that there was no significant relationship between drinking frequency and academic performance. Previous research suggests that there is a strong negative relationship between the two. It appears that in this study we may have a false null hypothesis. The study did not find the desired results, but if performed correctly on another occasion, there should be no doubt that the results will support the hypothesis. It appears that colleges may have to implement harsher sanctions for students who cannot remain up to par academically.This may serve as motivation for these students not to attend college for the wrong reasons. Although the results of this particular study do not dem onstrate the idea that drinking alcohol has an adverse effect on academia, previous research suggests otherwise. Maybe if the atmosphere of college and the stereotype of college was not surrounded by the idea of alcohol, students would be more reluctant to pursue higher education without responsible attitudes. I would suggest that all universities place guidelines on the amount of partying for at least the first few years of students’ college careers.I would suggest that these colleges keep a close watch on the younger students specifically. Based upon the study, I would suggest that stricter guidelines be placed on college students who are not excelling in academics because of personal behavior. References Bingham, C. , Barretto, A. , Walton, M. , Bryant, C. , Shope, J. , & Raghunathan, T. (2010). Efficacy of a web-based, tailored, alcohol prevention/intervention program for college students: Initial findings. Journal of American College Health,  58(4), 349-356. Retrieved from Academic Search Complete database.Croom, K. , Lewis, D. , Marchell, T. , Lesser, M. , Reyna, V. , Kubicki-Bedford, L. , et al. (2009). Impact of an Online Alcohol Education Course on Behavior and Harm for Incoming first-Year College Students: Short-Term Evaluation of a Randomized Trial. Journal of American College Health,  57(4), 445-454. Retrieved from Psychology and Behavioral sciences Collection database. Crosnoe, R. (2006). The Connection Between Academic Failure and Adolescent Drinking in secondary School. Sociology of Education,  79(1), 44-60. Retrieved from Academic search Complete database. Fromme, K. Wetherill, R. R. , & Neal, D. J. (2010). Turning 21 and the Associated Changes in drinking and Driving after Drinking among College Students. Journal of American college Health, 59(1), 21-27. Retrieved from EBSCOhost. Hagman, B. , Cohn, A. , Noel, N. , & Clifford, P. (2010). Collateral Informant Assessment in alcohol Use Research Involving College Students. Journal of American College health,  59(2), 82-90. Retrieved from Academic Search Complete database. Jackson, K. M. , Sher, K. J. , & Park, A. (2006). Drinking among college students: consumption and consequences.In:  Galanter  M, ed. Recent Developments in Alcoholism: Research  on alcohol Problems in Adolescents and Young Adults. 2nd ed. New York: Springer; 2006;17:85-117. Lamis, D. , Ellis, J. , Chumney, F. , & Dula, C. (2009). Reasons for Living and Alcohol Use among College Students. Death Studies,  33(3), 277-286. doi:10. 1080/07481180802672017. Lewis, T. (2005). Readiness to Change, Social Norms, and Alcohol Involvement Among College students. Journal of Addictions & Offender Counseling,  26(1), 22-37. Retrieved from legal Collection database. Logan, D. , Kilmer, J. , & Marlatt, G. 2010). The Virtuous Drinker: Character Virtues as correlates and Moderators of College Student Drinking and Consequences. Journal of American College Health,  58(4), 317-324. Retrieved from Acade mic Search Complete database. Lumby, J. , & Morrison, M. (2010). Leadership and Diversity: Theory and Research. School Leadership & Management, 30(1), 3-17. Retrieved from EBSCOhost. McAloon, D. (1994). The effect of alcohol abuse on academic achievement on two-year campuses. Community College Review,  22(1), 12. Retrieved from Academic Search complete database. Musgrave-Marquart, D. Bromley, S. , & Dalley, M. (1997). Personality, Academic Attribution, and Substance Use as Predictors of Academic Achievement in College Students. Journal of Social Behavior & Personality,  12(2), 501-511. Retrieved from Academic Search complete database. NATIONAL SURVEY OF DRINKING AND DRIVING ATTITUDES ANDBEHAVIOURS, 2001. (2003). Chronicle of the American Driver & Traffic Safety Education Association, 7. Retrieved from EBSCOhost. Osain, M. , & Alekseevic, V. (2010). The effect of alcohol use on academic performance of university students. Annals of General Psychiatry,  91. oi:10. 1186/1744-859X -9-S1-S215. Sullivan, M. , & Risler, E. (2002). Understanding College Alcohol Abuse and Academic performance: Selecting Appropriate Intervention Strategies. Journal of College counseling,  5(2), 114. Retrieved from Academic Search Complete database. Taylor, D. , Johnson, M. , Voas, R. , & Turrisi, R. (2006). Demographic and Academic Trends in drinking Patterns and Alcohol-Related Problems on Dry College Campuses. Journal of alcohol & Drug Education,50(4), 35-54. Retrieved from Academic Search Complete database. Vaisman-Tzachor, R. , & Lai, J. (2008).The Effects of College Tenure, Gender, and Social involvement on Alcohol Drinking and Alcoholism in College Students. Annals of the american Psychotherapy Association,  11(4), 18-24. Retrieved from Academic Search complete database. Welcome, M. , Pereverzeva, E. , & Pereverzev, V. (2010). A novel psychophysiological model of the effect of alcohol use on academic performance of male medical students of belarusian State Medical Univers ity. International Journal of Collaborative Research on Internal Medicine & Public Health (IJCRIMPH),  2(6), 183-197. Retrieved from academic Search Complete database.

Hinduism, Buddhism, and the Human Condition Essay

Hinduism and Buddhism are both eastern traditions with much to say about the human condition as well as the reason human beings exist at all. In some ways they are different while also being similar in other ways. In this essay, those differences will be discussed and the similarities examined for their message. In conclusion, we will examine what these two faiths offer to the human beings of the twenty-first century. According to Hinduism, at the most basic level, the purpose of life is to perform one’s social duty and live the exemplary life of the householder by marrying, having children, providing for them and observing the rituals required by the gods. Later, the Upanishads claimed that the purpose of life is to achieve unity with Brahman, the divine essence of all life. Humans were not to pursue worldly goods but choose a life of asceticism and seek enlightenment. This view is similar to what Buddhists believe the goal of life should be and they also share an explanation of the human condition. Both Buddhism and Hinduism cite worldly attachment and ignorance of the true self as the causes of human suffering which occurs in unending cycles (samsara or the wheel of death and rebirth) until we finally free ourselves from our own blindness. [ 3 ] Buddhism teaches that the reason for being a human is that it gives a soul a chance to finally achieve enlightenment, describing in detail what other varieties of conscious beings must endure because they do not have an opportunity to gain merit or to perform dharma. The human being is a singular entity that may achieve enlightenment and become a Buddha through good works, right living, and meditation. [ 1 ] Hinduism, on the other hand, teaches that human beings exist to uphold the structure of dharma and perform the tasks strictly assigned (as described by Krishna in the Mahabharata) to them by their caste. Atman puts on one body and performs that function assigned at birth and then sheds that body when it gets old and dies and puts on a new one, repeating the process endlessly. The Upanishads, the final Vedic scripture, changed that to reflect the search of atman to be reunited with the universal soul through enlightenment. [ 3 ] Buddhism in the twenty-first century is still applicable in such a fast paced and confusing world. Despite all of our advanced science and technology, we understand even less our reason for existing and we know more than ever just how big the universe is and how uncaring. These circumstances drive people to seek out spirituality even today in order to achieve the basic comfort required for them to conduct their daily lives. The recent episodes of tremendous violence have placed an unsavory patina of stifling ignorance over the religions of Christianity and Islam as they continue to carry on like demented spinsters in the decaying finery of their former glory with no intention of acknowledging the catastrophe of their current circumstances. Buddhism, with its sterling values of moderation, peace, and detachment from the impermanent things of this world, now appears dignified and splendid as the ancient beauty of Asia to modern seekers. No longer do we seek judgment and rigid, inexplicable rules from our God, with the hellfire and damnation that once drove us onward. We crave logic and sense from our world and in those circumstances, this faith tells us that lusting after expensive cars and clothes which we do not need will make us miserable. That is easy to understand. That makes sense. Use only what you need. Be compassionate to others, be charitable, avoid violence, and respect all life. All these things are self-evident in their truth. If all people acted this way, we would not feel so violent and conflicted and we would be without suffering. These ideas are not ambiguous and do not require us to submit to a priesthood or clergy which may become corrupt and abusive. We only need to read, for ourselves, the teachings of Buddha and reflect on our own conduct. The same can be said for Hinduism, although because of the near-global distaste of the oppressive caste system and the shameful practice of Sati, or widow-burning, as well as the curse of untouchability, Hindus in India are convulsed with their own reforms of belief. Yoga, however, has seen a tremendous rise in popularity in the West because of the need for a system that brings mind, body, and spirit into harmonious alignment. The tranquility offered by gurus who accept all backgrounds and beliefs in the search for God is a powerful lure for modern people whose lives are often chaotic. There has been a long trend historically away from the mysteries of a powerful and omnipotent priesthood towards a more personal, private, and intimate relationship with the divine. The ancient beliefs of Asia were first seeded among a patient and adaptable people who have endured for thousands of years and therefore are well-suited to weather the spiritual storms of mankind. For these reasons, both Hinduism and Buddhism will remain relevant for ages to come. Resources utilized: 1. World Scripture (Unknown). Buddhism: Chapter 7 The Human Condition. [ONLINE] Available at: http://www.unification.net/ws/intch7.htm. [Last Accessed 11/22/2012]. 2. Ananda W.P. Guruge (2000). Buddhism in Modern Life. [ONLINE] Available at: http://www.urbandharma.org/udharma3/modern.html. [Last Accessed 11/22/2012]. 3. Shaheen Emmanuel Lakhan, MS, PhD (2009). The Human Being in The Eye of the Hindu. [ONLINE] Available at: http://hinduism.about.com/cs/basics/a/aa120803a.htm. [Last Accessed 11/22/2012]. 4. Dr. Neria H. Hebbar (2002). Modern Hinduism. [ONLINE] Available at: http://www.boloji.com/index.cfm?md=Content&sd=Articles&ArticleID=1494. [Last Accessed 11/22/2012].

Simple Tips and Tricks for Cooking Healthy College Meals on a Budget

Simple Tips and Tricks for Cooking Healthy College Meals on a Budget Entering college usually means that you will have to cope with many things on your own, and cooking meals is one of them. Many students find it a challenging task, especially if they have no access to all the needed kitchen supplies and appliances. However, you shouldnt feel desperate in this situation, as weve prepared a full list of useful tips that will come in handy for every college student. So, keep reading, and you will learn how to cook healthy college meals with no effort. Cooking in Dorm Every student knows that dorms arent the perfect place for cooking. Each learning institution is different, thats why living conditions in various dorms may vary. Not every dorm has a kitchen for students, so you need to know beforehand if you should buy a mini fridge and a microwave. If you have no kitchen in the dorm, ask your friends if they want to buy a fridge and a microwave together with you. You can take them for a garage sale and get a good deal. Many students confirm that they dont regret buying kitchen appliances as they used them through the whole studying time. A microwave is usually the only appliance to cook with, as there is no an oven or a stove. Its not the best option, but not the worst one. You still can have healthy meals as there are plenty of easy recipes which perfectly apply to cooking in a microwave. What can you cook in a microwave? Quiche with all kinds of stuffing – cheese, vegetables, chicken, sausages and even bacon. Its a perfect way to start your day and try different flavor mixes. Muffins – sweet or salty muffins with cheese, nuts, berries, chocolate or pumpkin spices are easy to cook in a mug. Just try it out and you will see how quick and easy it is. Baked potato or chicken – spaghetti squash, baked potato with cheese and butter, baked sweet potato, roast chicken with salsa and many more other recipes that you can try even if you dont have cooking skills. Chips – use potato or sweet potato, a pinch of salt and your favorite spices. This is one of the most popular recipes for college students. Fish and vegetables – yes, you really can cook roasted salmon or steamed vegetables using only your microwave. Healthy and fast! Mac and cheese – the favorite dish of many students. Though its not the healthiest meal, sometimes you just crave one. Scrambled eggs – easy breakfast to give your body energy at the start of the day. Microwave can easily substitute the whole kitchen stove if you know how to use it properly. Beat eggs, milk, salt, your favorite spices in a microwave safe bowl or mug. Add the ingredients you like – cheese, chopped sausages, tomatoes, bacon, etc. Microwave on medium-high power for 1 minute 30 seconds or more, stirring your mix a few times during cooking. And its done! These meals are nutritious and easy, so they are the best choice of food for college students in dorms. Besides dishes cooked in a microwave, you can also have these tasty meals: Fresh fruits and vegetables – the best way to get the necessary vitamins and microelements that help you stay healthy and focused. Fresh juices – apples, oranges, pineapples, celery, tomatoes are perfect for fresh and tasty juices that you can bring in a bottle to a library or class. Cookies, crackers, and biscuits – fast snacks; be sure to choose the brands that use a low amount of sugar or harmful chemical ingredients trans fats, sodium nitrites, monosodium glutamate, HFCS (high-fructose corn syrup), etc. Smoothies – berries, fruits, and nuts help your brain process information. Mix different fruits to find your favorite flavor. Add milk and ice-cream to make your smoothie sweet and good. Yummy! Sandwiches – how many types of sandwiches do you know? We think the list is endless. So dont be afraid to use different fillings and types of bread or sauce. Cereal and porridge – oatmeal, granola, millet, grits, polenta and many more which you can serve with berries, fruits, nuts, chocolate, whipped cream or as a side dish along with steamed vegetables, chicken, rabbit or red meat, etc. Salads – easy and fast way to have a healthy meal. There are plenty of recipes of salads that can make you feel full and provide you with energy for the whole day. Use vegetables, fruits, boiled eggs, herbs, spices, meat or fish and sauces to have a quick launch or dinner without spending much time on cooking These meal ideas are just a little part of the dishes you can cook even if you dont have access to the kitchen. Not only they are easy and quick but also affordable and budget friendly. Cooking in the Kitchen Even if you have access to the kitchen with an oven and stove, you might still have troubles with meals. The main question you might be asking is â€Å"Can I cook easy, fast and healthy meals if I have no cooking experience?† Surely, you can! It might be intimidating at first. Choosing the right recipe and finding everything needed in a grocery store is just the start of your meal preparation. Everyone fails at first, so dont be depressed if you dont get the results youve expected. Follow preparation instructions and be attentive to the details. Especially, when it comes to temperature and time. If you have something in your oven, dont forget to set a timer and periodically check the condition of your dish. If this is your first cooking experience and you dont know where to start, you definitely should check the following sites with easy recipes for beginners and healthy recipes for college students on a budget: Jenny Can Cook The Spruce Eats BBC Good Food Start with dishes that have a small number of ingredients and steps. Salads are the perfect way to begin your cooking journey. You will get to know how to process vegetables, fruits, and other products, how to make sauces and what the most common product combinations are. For example, cheese and tomatoes, cherry and chocolate, asparagus and chicken, eggs and bread, fish and citruses, etc. Thats why cooking basics commonly start with salads and side dishes. Learning how to make, for example, chicken salad can save you money which you would spend in a local pizza place. A traditional chicken salad recipe: Ingredients for 6-8 servings: 2-3 lbs chicken (chicken breasts will work the best) 2 tbsp olive oil  ½ cup mayonnaise 1 tbsp dijon mustard 1 chopped celery  ½ chopped onion 1 tbsp chopped parsley  ¼ tbsp salt pepper 1. Turn on your oven and preheat it to 350 °F. 2. Wash chicken breasts and place them on the tray. 3. Rub olive oil over the chicken, add salt and pepper. 4. Bake it for 45 to 55 minutes, check if it is ready by making a cut in the chicken breasts – there should be no pink inside. 5. Remove the chicken from the oven and let it cool. Chop it into middle-sized pieces. 6. Mix chicken with other ingredients – mayo, mustard, celery, onion, and parsley. 7. Voil! You can put your chicken salad on the buns and enjoy your sandwich. This is the most common and traditional chicken salad recipe, which anyone can replicate. If you dont have a kitchen, ask your friends. Maybe some of them live outside of the campus – they might give you an opportunity to use their kitchens from time to time. This is the situation when food prep for a week can save you a lot of time and effort. Meal prep basically means cooking your meals ahead of time. You can prepare only ingredients (like boiling eggs for a whole week or roasting few servings of chicken) or prepare and freeze full dinners or lunches for a few days. Eat healthy food and dont be afraid to try different recipes. You might have no clue how exciting cooking is!

Definition and Examples of the Greengrocers Apostrophe

Definition and Examples of the Greengrocers Apostrophe Greengrocers apostrophe is an informal term in British English for the nonstandard use of an apostrophe before the final -s in the plural form of a word. Examples and Observations There was formerly a respectable tradition (17c - 19c) of using the apostrophe for noun plurals, especially in loanwords ending in a vowel (as in We doe confess Erratas, Leonard Lichfield, 1641, and Commas are used, Phillip Luckcombe, 1771) and in consonants s, z, ch, sh (as in waltzs and cotillions, Washington Irving, 1804). Although this practice is rare in 20th c. standard usage, the apostrophe of plurality continues in . . . the nonstandard (illiterate) use often called in BrE the greengrocers apostrophe, as in apples 55p per lb and We sell the original shepherds pies (notice in a shop window, Canterbury, England).(Tom McArthur, The Oxford Companion to the English Language. Oxford University. Press, 1992) The ubiquity of apostrophes to signal the plural of fruits and vegetablesas in Carrots, Bananas, and (gasp!) Peacheshas created the term, at least in England, the greengrocers apostrophe. The worst offender found by John Richard and the Apostrophe Protection Society: Golden Deli-cious.Greengrocers, butchers, and supermarket managers have received polite notes from the Apostrophe Protection Society reminding them of the differences between plural and possessive nouns. Among the targets of polite letters that the APS has sent was a local cafe that serves Chips, Sausages, Rolls, Eggs, and every other foodstuff with a garnishing of apostrophe. But the establishment calls itself Bennys Cafe.(Richard Lederer and John Shore, Comma Sense: A Fun-damental Guide to Punctuation. St. Martins Press, 2005) The greengrocers apostrophewhere a simple plural is turned into a singular possessiveis probably the main cause of distress for the many people who would like punctuation to be used properly. It is so public that it encourages even more wrong use.(Christine Sinclair, Grammar: A Friendly Approach. Open University Press, 2007) The Restaurant Apostrophe We could just as well call this misuse of the apostrophe to create a plural noun the restaurant apostrophe, for it appears on countless menusoften miswritten menuseven in chichi establishments. The menu of an Italian restaurant in my neighborhood has some especially outrageous specimens: pizzas, pastas, appetizers, soup salads, and lunch specials. You can even order a pizza with sauteed onions. . . .The grocers or restaurant apostrophe also occurs in the curious way some people have of pluralizing their surname. They write the Simpsons or sometimes the Simpsons when all they need to do is say Doh! and write the Simpsons. (Of course, if a plural possessive is involved, a terminal apostrophe is required: the Simpsons house.)(Charles Harrington Elster, The Accidents of Style: Good Advice on How Not to Write Badly. St. Martins Press, 2010) An Atrocity? Think of the word atrocity, and certain appalling behaviours spring to mind. Add barbaric, and the picture gets worse. How about a barbaric atrocity thats detestable and provokes horror? At this point, its surely time for a UN intervention. We must act to halt this outrage! Except that all the words just quoted come from discussions of the uses and abuses of English. Simon Heffer, in his recent book Strictly English, thinks the so-called greengrocers apostrophe is an atrocity, and that academics write barbarically . . ..Anger delivers ego-enhancing pleasure; so does strengthening the boundaries of group membershipand carping about language is far more socially acceptable than explicit class snobbery or nationalism (not to mention less bother than confronting actual atrocities). Still, can we get, sorry, may we have, a bit of perspective, please? (Oliver Burkeman, Why Do They Adopt an Error-Hunting Mindset? The Guardian, Dec. 16, 2011) The Demise of the Apostrophe? In our period . . . came the arbitrary codification of its and whose without apostrophe as the genitives of it and who, respectively, and its, whos with apostrophe as the contraction of it, who with is or has. It is hardly surprising that these conventions seem to be in rapid collapse, with what has been called the greengrocers apostrophe (apples 60p, Antiques, linguistics, and perhaps even meant, all personally attested) just one symptom of what may well turn out to be the imminent demise of the apostrophe. Distressing though it is to purists, it must be admitted that genuine ambiguities caused by omission or misuse of the apostrophe are very infrequent indeed. (David Denison, Syntax. The Cambridge History of the English Language, Volume 4, ed. by Suzanne Romaine. Cabridge University Press, 1998)

Debate on the causes of global warming Essay Example | Topics and Well Written Essays - 1500 words

Debate on the causes of global warming - Essay Example While a dialectic method is used, it is used poorly, and there are almost no attempts at synthesis. The main topoi used by all sides are scientific data, but they are used poorly. There are three separate arguments made in the debate. One group of scientists claims that global warming is not occurring, another group claims that global warming is occurring because of natural changes in the earth's climate such as an increase in the level of solar radiation reaching the earth or changes in the patterns of winds, ocean currents, or volcanic activity, and another group claims that global warming is occurring because of an increase in carbon dioxide in the atmosphere due to the large scale combustion of fossil fuels by humans that started during the time of the first industrial revolution and continues up to the present day. There are several different types of arguments used by scientists that deny the existence of global warming. The three main scientific arguments used by that side of the debate are claims that temperatures in the upper atmosphere have fallen in the last few decades, an argument that meteorological data from the last century is inaccurate because of the heat island effect, and a claim that differences in the way that average temperature is measured today cause average temperatures today to appear higher than they were in earlier decades. The claim that the temperatures in the upper atmosphere have fallen in the last few decades is the weakest of the three because there is no scientific proof that temperatures in the upper atmosphere have any correlation with ground temperatures. The temperature data was also slightly modified for scientific reasons in the survey, and scientists who claim that global warming is happening say that it was modified incorrectly. The argument that the heat island effect; or the effect of thermometers in weather stations being in highly developed areas where there are many heat-retaining ground coverings, such as buildings, concrete, and asphalt; is the cause of the observed rise in temperatures is a better argument, but there have been no attempts to analyze the effects of increasing urbanization quantitatively or show the exact levels of new development around each weather station. The claim that average temperatures appear higher because temperatures are now taken four times each day instead of twice is an even better argument, because the temperatures taken at the two other times are usually closer to the daily high than the daily low, and that causes the average daily temperature for each day to appear higher. However, it has been claimed that average highs and average lows have both risen in the past few decades, making this argument seem less convincing. Nonscientific arguments made by scientists and others that claim that glob al warming is not occurring include an argument that there is a global conspiracy against capitalism or the United States by socialists or internationalists using environmental junk science and the argument that most environmentalist scientists thought that there was a pattern of global cooling and the risk of a new ice age in the 1970s. Both arguments are ad hominem attacks. While many of the scientists that support the theory of human-caused Global Warming are extreme environmentalists, there is

Marketing Plan on coco pops kellogs in Australia Research Proposal

Marketing Plan on coco pops kellogs in Australia - Research Proposal Example The author of the study has not only developed a marketing plan to cater to the needs and requirements of the customers but also will help the company to maintain its profitability. Finally, the study will conclude with the evaluation of its existing marketing plan. The author of the study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lay emphasis on the environment. Table of Contents Table of Contents 3 Situational Analysis 4 Competitor Analysis 6 Customer Analysis 6 Strength, Weakness, Opportunity and Threats Analysis 7 Marketing Objectives 9 Marketing Mix: Kellogg’s 7P 10 Budget 12 Implementation of Milestones 15 Evaluation 16 Conclusion 17 Introduction: Kellogg’s Marketing Plan Kellogg’s is a multinational food corporation, which specializes in manufacturing cereal and other convenience food like crackers, pastries, toaster, cereal bars, waffles and other vegetarian foods ( Kellogg’s, 2013g). The brand includes regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain and Pop ( Kellogg’s, 2013h). ... The main objective of the study would be to develop a marketing plan for Kellogg’s, in order to penetrate in Australian markets for providing children and adults a healthy meal without compromising the nutritional benefits. Finally, the study will deal with all the components of the marketing plan required for introducing a cereal into the market. The chosen market for the study is Australia because of its alarming rate of obesity and other diseases, which has become a growing concern for the Australian government. Situational Analysis The situational analysis would be conducted through PESTLE analysis, which is instrumental for understanding the external factors that have the potentiality of affecting Kellogg’s. Political The corporate tax rate in Australia is 30 percent which is higher than most of the developed countries. The high tax rate implemented by the government is to recover from the present economic slowdown. The existing cereal industries in Australia are s truggling to maintain its profitability. Economic: Although, there is an economic slowdown in Australia which has affected most of the industries to a large extent, the cereal industries have been performing quite well. Social: The Australian people are very health conscious and prefer cereal over other breakfast food because of its nutritional content and healthy ingredients. The social life of the Australian common people is very active and they prefer breakfast food like cereals which provides zeal and healthiness. Technological: Technology plays an important role in the cereal industry because apart from the manufacturing of cereal the packaging process is totally dependent on technology. Packaging process needs to be effective to ensure the freshness of the product and retain